Reporter’s Role in Shaping Environmental Awareness by Enriching News Broadcasts on Jordanian Television

Abstract

This research aims to uncover the role of news reporters in enhancing news programs on Jordanian television concerning the development of public environmental consciousness. The research is founded on the idea that news journalists are essential in communicating and tackling environmental matters in news reporting, thereby helping to enhance public environmental awareness. The research utilizes a descriptive-analytical method, designing a questionnaire given to a sample of staff in the news division of the Jordan Radio and Television Corporation. The research found that news journalists significantly enhance environmental coverage by choosing pertinent subjects, utilizing trustworthy sources, and integrating aspects that raise awareness in their reports. The findings also highlight obstacles obstructing the coverage of environmental topics, particularly the absence of specialized training along with time and resource limitations. The research suggests that improving environmental education for journalists and implementing eco-friendly media policies in the media organization is essential.