The Language of Jordanian Media Advertisements and Social Media Sites: A Linguistic Study in the Reality of the Situation and Correctional Planning (Random Models)

Abstract

This study aims to diagnose the current state of the language used in various advertisements, demonstrate the importance of linguistic planning in achieving linguistic development, and clarify the relationship between linguistic planning and preserving the identity of the Arabic language in the advertising field. It begins by analyzing the language of some advertisements broadcast through various Jordanian media outlets and social networking sites, using a descriptive and analytical approach, identifying the image in which they are presented, and linking them to practical examples to demonstrate the level of change in the use of classical Arabic. The study seeks to identify the error and its type, whether grammatical, morphological, stylistic, or lexical, and to addresses it in light of linguistic planning, in order to indicate the errors and defects of the speeches of most of those who deal with it in their advertisements. The study concluds with correctional suggestions for linguistic advertising development, by drawing up linguistic correctional suggestions that would protect and preserve the Arabic language. There is no advancement for the Arab nation and its economic, commercial, social, political, religious, educational, cultural, environmental, or tourism policies without empowering the classical Arabic language